Evgeniy Kiriushin – 1xWager – Taking to the World Cup battle in 52 languages
Founded in 2007, 1xBet is a fast-growing company in the sports activities betting space, with a platform centered on providing the maximum number of occasions and the highest degree of localisation.
We caught up with the company’s Mind of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and 1xbet promosyon kodu sociable press opportunities in 2018, and getting ready for this summer season’s FIFA World Glass in Russia.
SBC: What exactly are the largest lessons discovered you have discovered, and what exactly are your key goals for 2018?
EK: On the one hand, the past season for our company turned out to be very extreme, but on the other hand it turned out to be rich in all sorts of accomplishments and, of course, lessons. As the most important thing, our technique for making a bookmaker product with the maximum number of occasions, markets, and the best chances has been worth it.
We recognize that we arranged a very high level for the whole bookmaker companies’ market and, first, for ourselves. It is not easy to offer bets on so many events in sports and live areas at such chances. I could say more; for some present bookmakers this is simply beyond their power. However, we’ve learnt (and the this past year only confirms it) that we need to offer customers only the best thing.
In many ways, our product is truly unique and is developing with an unprecedented quickness. I think that’s why users from worldwide choose our bookmaker company with increasing regularity.
The second important lesson for our company was that by developing a high-quality bookmaker product, you feel interesting not and then normal users, but also to partners who will be ready to build their business in this area. This season, we observed a great interest in our system, so we’ve seriously considered the introduction of an unbiased b2b direction.
SBC: The World Cup is set to give a key battleground for bookmakers in 2018; considering that your platform has been translated in 49 languages, do you think localisation will be a stand out feature for 1xWager?
EK: The World Cup is a substantial event for any bookmaker company. Particularly when it takes place in a country what your location is the main at the marketplace. I believe that we are well prepared for this event and look ahead to serious growth and attracting a huge number of users from all around the globe.
Of course, now the fact that our system is translated into 49 languages (at the beginning of 2018 there will be 52 of these already), we have 24/7 support in 27 languages, it distinguishes us from rivals. I can say that no bookmaker company can boast such a number of localizations and this degree of service. Certainly, this is an outstanding feature of the platform, which will help us to build up success further.
SBC: You have placed great focus on offering more payment types and currencies than your competition; how important is it to appeal to different deposit and withdrawal preferences, particularly in the best CIS locations?
EK: Stable and various payment methods are a necessary part of the service of any bookmaker company. And the more of them – the far more convenient it is perfect for the user in virtually any market. Nowadays, we also go beyond any rival at the number of integrated payment systems.
We are always ready to provide maximum amount of solutions to deposit a merchant account and withdraw for customers in any market. We think about this to participate our global strategy; if in some place on the earth customers want to pay with stones or shells, we are the first ever to provide customers with this service. Incidentally, we will also be the first to open up a bookmaker office on the Moon and Mars.
SBC: How can you effectively utilise your sponsorship of La Liga to promote 1xWager products before next summer season’s showpiece event?
EK: Next 12 months, we have very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the English Premier Group and a number of championships in Africa and Latin America. We promise you many surprises. As for the time of the 2018 World Glass, we will surely form our marketing activities taking this event into account.
SBC: Social networking has been earmarked as a key component of World Cup promotion; is there a plan set up for 1xBet in this area?
EK: Of course, yes. As you can plainly see, 1xWager is very active in the online marketing area. We spend plenty of money and effort on promotion using all popular systems and sites. Regrettably, the options of SMM-promotion for bookmakers are very limited in comparison to other styles of business. However, our company will use any opportunities in this area.